We buy what we are and we are what we buy.
As a Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and a highly sought-out industry consultant, Michael Solomon is the country’s foremost expert on Consumer Behavior and an acclaimed lecture-series Keynote Speaker. Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers to get inside the heads of their clients so they can anticipate and satisfy their deepest and most pressing needs for today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”
Michael is passionate about the extraordinary world of the ordinary consumer. He has helped many Fortune 500 companies to understand and better engage their customers -- and now you can apply his 30+ years of experience in the marketing trenches to your business as well. He will show you how a better understanding of what makes your customers tick is key to grabbing the attention and building their loyalty.
No, you don't have to go back to school to learn what many thousands of business students are reading about right now. Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students have learned about Marketing from his books including Consumer Behavior: Buying, Having, and Being -- the most widely-used book on the subject in the world. He will bring cutting-edge insights from the Ivory Tower to your kitchen table.
Michael’s mantra: We don’t buy products because of what they do. We buy them because of what they mean. He advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.
Now he's going to help YOU learn more about what makes your customers tick.
For more about Michael and other resources to help you understand your customers, please visit www.michaelrsolomon.com